CEO and Founder of Nossa Terra Firme, a company that focuses on building decolonial solutions for sustainability . Through Nossa Terra Firme, Iara has supported over 40 innovative initiatives across Latin America, the Caribbean, and Africa. In 2023, Iara was chosen as one of the '50 Women Building the Future of WEB3' by CryptoConéxion. In 2022, Nossa Terra Firme was also awarded the coveted Casa Rio Generations Award for their social development initiatives. Her work focuses on building collaborative ReFi initiatives promoting indigenous, black and local protagonism.